full transcript

From the Ted Talk by Don Norman: 3 ways good design makes you happy

Unscramble the Blue Letters

The middle level of processing is the behavioral level and that's actually where most of our stuff gets done. Visceral is subconscious, you're unaware of it. baahvioerl is subconscious, you're unaware of it. Almost everything we do is subconscious. I'm walking around the sgtae — I'm not attending to the cntrool of my legs. I'm doing a lot; most of my talk is subconscious; it has been rerseeahd and thought about a lot. Most of what we do is subconscious. Automatic behavior — sillekd behavior — is subconscious, controlled by the behavioral side. And behavioral design is all about feeling in control, which includes ulibtsiay, understanding — but also the feel and heft.

Open Cloze

The middle level of processing is the behavioral level and that's actually where most of our stuff gets done. Visceral is subconscious, you're unaware of it. __________ is subconscious, you're unaware of it. Almost everything we do is subconscious. I'm walking around the _____ — I'm not attending to the _______ of my legs. I'm doing a lot; most of my talk is subconscious; it has been _________ and thought about a lot. Most of what we do is subconscious. Automatic behavior — _______ behavior — is subconscious, controlled by the behavioral side. And behavioral design is all about feeling in control, which includes _________, understanding — but also the feel and heft.

Solution

  1. usability
  2. behavioral
  3. rehearsed
  4. skilled
  5. stage
  6. control

Original Text

The middle level of processing is the behavioral level and that's actually where most of our stuff gets done. Visceral is subconscious, you're unaware of it. Behavioral is subconscious, you're unaware of it. Almost everything we do is subconscious. I'm walking around the stage — I'm not attending to the control of my legs. I'm doing a lot; most of my talk is subconscious; it has been rehearsed and thought about a lot. Most of what we do is subconscious. Automatic behavior — skilled behavior — is subconscious, controlled by the behavioral side. And behavioral design is all about feeling in control, which includes usability, understanding — but also the feel and heft.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
ball hits 2
brain works 2
string hanging 2
visceral level 2

Important Words

  1. attending
  2. automatic
  3. behavior
  4. behavioral
  5. control
  6. controlled
  7. design
  8. feel
  9. feeling
  10. heft
  11. includes
  12. legs
  13. level
  14. lot
  15. middle
  16. processing
  17. rehearsed
  18. side
  19. skilled
  20. stage
  21. stuff
  22. subconscious
  23. talk
  24. thought
  25. unaware
  26. understanding
  27. usability
  28. visceral
  29. walking